For grey & blonde hair

• Sulfate, gluten, soy and paraben-free cleansing

• Brightens grey and blonde hair

• Highly pigmented; the most effective toning shampoo on the market

• An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones

Did you know...

• During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.

Directions: Wet hair, apply the desired amount, lather, rinse and follow with LOMA Violet Conditioner.

Vanilla Bean & Blood Orange Aromatherapy